Free Book
The book founders, advisors, and proven experts use to turn their expertise into an asset.
Free book for founders and experts on turning your expertise into a published business book that drives leads, authority, and revenue. Tell us where to send it and we'll get the book into your hands today.
What's inside
A short, sharp playbook for treating your book like the business asset it is.
The Authority Asset framework
Why a serious book outperforms ads, podcasts, and posts as the single highest-leverage asset a proven expert can own — and how to position yours so it actually does that job.
How to find the one book only you can write
A simple test for the thesis, audience, and angle that makes your book unmistakably yours — instead of another forgettable thought-leadership paperback.
The done-for-you path from idea to launched hardcover
The exact production model we use to take busy founders from blank page to published book in months, not years, without making them sit down to write.
Turning the book into inbound revenue
How to use a finished book to open doors, win speaking gigs, raise fees, and pull qualified buyers into your business — week after week, for years.
What we learned producing books for serious operators
Hard-won lessons from working with founders, advisors, and category experts on what makes a book actually move the business — and what quietly torches the launch.
Who it's for
Operators with something real to say.
This book is written for founders, advisors, consultants, and category experts who have already done the work — built the company, advised the deals, run the playbook — and want their authority to compound for the next ten years instead of getting buried under the next algorithm change.
If you've been told for years that you "should write a book," but you don't have months to disappear at a writing desk, this is the version of that path designed to fit a real operator's life.
The authors
Chase Geiser
Co-Founder
Entrepreneur, marketer, and publisher with a 300K+ audience across his platforms. Through Human Touch Publishing he has helped authors take books from blank page to launched — treating each one as an engine for authority, leads, and long-term brand equity.
Jim Morris
Co-Founder
Publishing veteran whose career spans editorial, manuscript writing, and book production. He has shepherded hundreds of manuscripts from rough idea to finished hardcover — and his standard is simple: every book leaves the press sounding unmistakably like its author.
Get the book
Tell us where to send it.
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Ready to talk about your book?
Once the book is in your hands, the next step is a no-pressure strategy call to map what your version could look like — and whether we're the right team to build it with you.